List

Date: November 8, 2017
Time: 6:30pm – 9:00pm
Locationpapercliphk, 3/F, Nam Wo Hong Building, 148 Wing Lok Street, Sheung Wan, Hong Kong
(map)

2017 has been a year of traveling around Asia and Africa, expanding my professional reach, and embracing personal transformation. On August 8, 2017, I decided to leave my home city Vancouver BC to relocate to Singapore. I announced my decision to friends and family, and set out on my Hero’s Journey through Hong Kong to Singapore.

At the time of this writing, I have been living in Asia for 12.5 weeks. Due to the strict visitation/immigration laws in Singapore, I have only been granted a maximum of 30 days per visit. Hence my time in Asia has already included one visa run, which I have chosen Hong Kong as my destination.

During my escape to Hong Kong, I joined the local location for ProductTank, a meetup that brings together the product community to share experiences and knowledge. There are multiple ProductTank locations that span over 100 cities around the world, and I had been a part of ProductTank Vancouver for the past 3 years.

I am honored to be invited as the international speaker for ProductTank Hong Kong’s 4th meetup on how to leverage cognitive biases in product management. Details of my talk are live here on the ProductTank HK page.

Many thanks to href=”http://papercliphk.com/en/academy/fromAdvantage” target=”_blank”>PaperclipHK for graciously agreeing to hosting my presentation at their site. Details of this event are also shown on their events page.

When developing a strategy to solve a problem, we often approach the problem with a mindset that makes us blind to more efficient solutions. Cognitive biases also impair human judgment and reasoning, and ultimately affect our moral intuitions when faced with a complex decision. An awareness of these innate biases can guide product design decisions by giving important insights into customer mindsets as they move through the buyer’s journey.

I will share my perspectives from science and heuristics on customer mindsets and cognitive biases – and hence market behaviors – as they relate to the technology adoption life cycle. I hope to encourage the development of effective techniques to improve management communications and decision-making using principles of neuroscience.


My slides are available for download HERE.
Please note that due to copyright and IP issues, some of the slides and slide content have been removed.

ProductTank HK

ProductTank HK

ProductTank HK

  Category: Events

1 2 3 4
November 3rd, 2017

Neurocentric Product Management: Decoding Human Behavior

Date: November 8, 2017 Time: 6:30pm – 9:00pm Location: papercliphk, 3/F, Nam Wo Hong Building, 148 Wing Lok Street, Sheung Wan, […]

July 29th, 2017

Ignite Your Passion 2017

Date: July 29, 2017 Time: 10:30am – 4:00pm Location: Simon Fraser University Surrey Campus Lunch will be provided. I am delighted […]

May 17th, 2017

Spirit of Africa – A Talk with SP Jain School of Global Management

Date: May 17, 2017 Time: 3:30 – 5:00pm SGT Location: SP Jain School of Global Management, 10 Hyderabad Road, Singapore I […]

March 6th, 2017

B.I.G. Research Day Panel

Date: March 9, 2017 Time: 9:30 – 5:30pm Location: The Great Hall in UBC Student Nest, University of British Columbia, Vancouver, […]

February 2nd, 2017

Is Advanced Education Necessary to Find Authentic Work?

Date: February 2, 2017 Time: 7:00 – 9:00pm Location: The Drive Coffee Bar, 1670 Commercial Drive, Vancouver, BC All are welcome. […]

January 30th, 2017

Women in Life Sciences Industry Panel

Date: January 30, 2017 Time: 4:00 – 6:00pm Location: Michael Smith Laboratories, MSL101 lobby Catered refreshments will be provided. I have […]

October 11th, 2016

Mini MBA Program at UBC

Date: October 18 – November 29, 2016 Time: 6:00 – 8:00pm Location: Walter C. Koerner Library, UBC Campus, Vancouver, BC Applications […]

May 5th, 2016

How to Manage A Career Journey Using Principles of Business Strategy

Date: May 11, 2016 Time: 6:00 – 8:00pm Location: Creative Coworkers, B1 – 343 Railway Street , Vancouver, BC Come with […]

April 27th, 2016

Career Day at Pacific Academy

March 14th, 2016

Where Does Morality Come From?

Date: March 30, 2016 Time: 7:00 – 9:00pm Location: The Network Hub, 422 Richards Street, Vancouver, BC Coffee and tea provided. […]